12 Sep Watch the videos What is Cause Marketing and Why Cause Marketing is Important in the LEARN section for this week. A cause marketing campaign is a promotional effort between a for-pr
Watch the videos What is Cause Marketing and Why Cause Marketing is Important in the LEARN section for this week.
A cause marketing campaign is a promotional effort between a for-profit brand and a not-for-profit charity to build positive awareness of the for-profit brand. When the consumer buys the for-profit brand, a portion of the sale generally goes to the charity. Thus, the consumer feels good in supporting the charity and this positive goodwill is then carried over to the brand. This is one of the reasons why the strategic choice of the charity is so important. All three of these elements must be included for a cause marketing campaign so everyone wins!
Research and discuss a cause marketing campaign that impressed you. In your discussion include:
- the for-profit brand,
- the charity (not for profit),
- why this association works to support the for-profit brand, and
- how the consumer is involved through a purchase.
Provide your research specific to this cause marketing campaign through a reference or source that is formatted using APA or SWS guidelines. Simply copying and pasting a link does not follow these guidelines and is considered plagiarism by Strayer.
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.