18 Sep Situation Analysis for Health insurance company?
The Organization name is : (United Healthcare)- this is an Health insurance company
- Consumer
- Context
Elements of the Project
Situation Analysis
The situation analysis (also called 5 C’s analysis) is a tool for decision makers to understand their own organization, their customers, and the external players and forces that affect their organizations. Please read the following article for more information on the elements of a situation analysis:
Steenburgh and Thomas (2010). Marketing Analysis Toolkit: Situation Analysis. Boston: Harvard Business Publishing.
The easiest way to start the research required to do the final project is to use UIS Library’s guides. Please check Canvas to learn more about these guides.
· Business and Management guide
Since this project focuses on an organization that serves the health care industry, the situation analysis needs to include some extra sections in the analysis. Please review the chapters of the first three modules to learn more about health care policies, medical technology, and other health care related areas.
The list presented below includes all the possible information required for this analysis. You may have to combine or omit items since some of them may not apply to the selected company or information is not available.
The Organization name is : Health insurance company (United Healthcare)
1) Customers
a) Needs
b) Decision making
2) Context
a) Demographic Environment
b) Economic Environment
c) Socio-cultural Environment
d) Political/Legal Environment
i) Health care policies
e) Technological Environment
i) Medical technology
f) Natural Environment
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This criterion of Customers Section |
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4 pts |
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This criterion of Context Section |
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5 pts |
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