01 Feb business case study Restaurant grade This assignment focuses on how to analyze and interpret experimental data, based on advertising experiments at RestaurantGrades — a company si
business case study
Restaurant grade
This assignment focuses on how to analyze and interpret experimental data, based on advertising experiments at RestaurantGrades — a company similar to Yelp. Please read the brief case study in the reading packet to understand the context for the experiments and the nature of the RestaurantGrades Data.
Answer the following questions:
Given that there are already a set of restaurants on the platform that have bought ads, do you need an experiment? Or can you simply compare the outcomes of restaurants that do and don’t advertise?
Should RestaurantGrades stick with their current advertising design or switch to the alternative? How confident are you of your recommendation, and what possible concerns do you have? (You should use Tableau and/or Excel to visualize and analyze the data. There are three outcome variables to consider — Page Views, Calls, and Reservations) Hint: you might want to distinguish between Chain vs.Independent restaurants as well as times of the year.
Please upload a brief writeup, along with Tableau or Excel workbooks to the Canvas dropbox. The writeup should be no more than 3 pages, 1.5 spaced, all figures and tables included.
Requirements: 3 pages
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