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## 16 Mar Arizona MKTG3023 – A company that is in the business

MKTG3023 Arizona State University Applied Research Quiz Questions
Part 1:Complete BOTH by hand and by computer (parts 5 and 6 use only computer if needed).
A company that is in the business of making breakfast cereal wants to make the product more appealing to their cost conscious customer by revising the package design.In this effort they are considering 5 different package designs.They randomly showed the five packages to 20 customers and asked them to report their likelihood of purchasing the cereal. Results are provided below:
Design 1 5 5 4 5 4
Design 2 4 3 4 4
Design 3 3 3 3
Design 4 2 3 4 2
Design 5 4 3 4 3
State the null and alternative hypothesis for this test. (please define your µ’s)
What is the Test Statistic (When doing by hand show work else no credit)
What is thep-value.
What is the statistical and administrative decision at the 0.05 level of significance?
Statistical Decision:
If appropriate, conduct the Tukey’s Test and clearly provide the results.(use only spss for this part).
If you were the brand manager, which package design will you select and why? Please justify your conclusion? (use spss if needed to provide support for your answer)
Part 2:Complete this problem using spss only. No need to do by hand.
Data was collected from 20 individuals from a small town in Arkansas about their household income (low, medium, or high) and primary bank (First Federal Bank (FFB), Bank of America (B of A), U.S. Bank (USB), First National Bank & Trust (FNBT), all other bank). This is provided below.
Primary Household
Person Bank Income
1 FFB Medium
2 B of A High
3 USB Medium
4 Other Low
5 FNBT Low
6 FFB Medium
7 FFB Medium
8 B of A High
9 B of A Medium
10 USB Medium
11 USB Low
12 Other Medium
13 Other High
14 Other Low
15 FNBT Low
16 FFB Medium
17 USB Medium
18 USB Low
19 B of A High
20 FNBT Low
It is important to determine if there is a relationship between household income and the primary bank.
State the null and the alternative hypothesis for this test.
What is the value of the test statistic?
What is the p-value?
What is the statistical decision if the significance level is 0.05?